Scented CDs

So I got this press release the other day. What do you think? My first reaction was that it was really stupid, but who knows what people will buy nowadays.
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CDDVD Now! now offers Rub ‘n’ Smell Discs with a variety of scents ranging from fresh fruits to coffee and perfumes!

CDDVD Now! offers “scented inks� for CD & DVD printed surface artwork, allowing music, video, marketing and advertising professionals the ability to take their upcoming disc marketing projects to the next level.

“Integrating scent into a CD or DVD increases consumer awareness of a particular product and stimulates purchase activity, attraction and retention by incorporating “smellâ€? into the marketing piece,â€? says Phil Peretz, President and Founder of CDDVD Now!. “Rub ‘n’ Smell disc printing increases the impact, recall, value, and effectiveness of any marketing effortâ€?.

The scented varnish is transparent and remains dormant until the printed surface is rubbed and it actually lasts for years in printed form. The smell dissipates after a few seconds but can be re-activated by rubbing the surface again (similar to a “scratch n sniff� sticker).

Imagine receiving a CD or DVD Disc in your favorite magazine from a coffee company that once opened, the user can rub the disc and then enjoy the smell or scent of the product being marketed! You can actually create a CD or DVD for a florist that actually smells like flowers!

The possibilities for this new product are endless and are truly cost effective compared to other scented marketing pieces and magazine inserts. A very extensive list of “stock� scents is available ranging from Scented Cotton to Buttered Popcorn to any client. For those clients needing something unique to their own product, custom scents can be created.

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Gives a new meaning to “Smells Like Teen Spirit”…

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